Media

Media Studies Department

The media is one of the most powerful, influential tools that we have today. It influences everything we do, such as: our opinions, attitudes, tastes and what we find entertaining. The aim of this course is to introduce the student to key ideas and strategies used in today’s media and how they affect us as individuals and a society.

The four main areas that are covered in this course are:

Film
Ever wondered how a film can make you cry or feel excited? The aim of this unit is to broaden basic film knowledge and analyse the many sophisticated techniques that film-makers use to create the magic of cinema.

Television
Ever wondered why people are addicted to soaps or how the news can shape your opinion? In this unit you can find out this and more. The aim of this unit is to analyse narrative techniques used in modern television and how they affect the viewer.

Advertising
Ever wondered why whenever a coke advert is on you’ve got to have one straightaway? The aim of this unit is to explore the many sophisticated techniques that advertisers use to manipulate the public into buying their product.

Film Production
Ever wanted to be involved in film production? Then this is the course for you! In the practical element of the course you will be involved in the creative process of producing a short piece of film. This will require you to work as part of a team and be responsible for a key part of production.


Analysis: Areas of Study

We will study a variety of texts. These are just some the areas that we will study:

  • Representation – use of public image
  • Audience – psychological analysis of intended audience
  • Narrative – structure of stories and how the brain interprets information
  • Institution – legal and business controls
  • Society – societal attitudes towards ideas/topics
  • Language – how techniques and images are used to create meaning
  • Categories – genre markers
  • How advertising companies use psychological tricks to force the public into buying their products.
  • How news stories are constructed
  • How news companies can force the public into changing their opinion on important subjects.

National 3

Course structure This Course is made up of two mandatory Units. The two Units, taken together, include the skills of analysing and creating media content. This Course provides the opportunity to integrate these skills, as creation and analysis are inextricably linked. Each Unit also offers opportunities for learners to focus on particular skills. Units are statements of standards for assessment and not programmes of learning and teaching. They can be delivered in a number of ways.

Analysing Media Content (National 3)
The purpose of this Unit is to develop the skills to analyse media content. This Unit provides learners with the opportunity to develop basic knowledge of the key aspects of media literacy central to the simple analysis of media content.

Creating Media Content (National 3)
The purpose of this Unit is to develop the skills to plan and create simple media content, and to show awareness of production processes. This Unit provides learners with the opportunity to develop basic knowledge of the key aspects of media literacy central to creating simple media content.

All elements of the course are internally assessed.
Conditions of award:

To achieve the National 3 Media Course, learners must pass all of the required Units. The required Units are shown in the Course outline section.


National 4
Course structure: This Course is made up of three mandatory Units, including the Added Value Unit. The three Units, taken together, include the skills of analysing and creating media content. This Course provides the opportunity to integrate these skills because creation and analysis are inextricably linked. Each Unit also offers opportunities for learners to focus on particular skills. Units are statements of standards for assessment and not programmes of learning and teaching. They can be delivered in a number of ways.

Analysing Media Content (National 4)
The purpose of this Unit is to develop the skills to analyse media content. This Unit provides learners with the opportunity to develop knowledge of the key aspects of media literacy central to the straightforward analysis of media content.

Creating Media Content (National 4)
The purpose of this Unit is to develop the skills to plan and create straightforward media content and to comment on production processes. This Unit provides learners with the opportunity to develop knowledge of the key aspects of media literacy central to creating straightforward media content.

Added Value Unit: Media Assignment (National 4)
The purpose of this Added Value Unit is to provide learners with the opportunity to apply and integrate their skills in analysing and creating straightforward media content. Learners analyse, plan, create and evaluate media content on a chosen topic that develops their personal interests.

All elements of the course are internally assessed.
Conditions of award: 
To achieve the National 4 Media Course, learners must pass all of the required Units, including the Added Value Unit. The required Units are shown in the Course outline section. National 4 Courses are not graded.


National 5
Course structure: This Course is made up of two mandatory Units. The two Units, taken together, include the skills of analysing and creating media content. This Course provides the opportunity to integrate these skills because analysis and creation are inextricably linked. Each Unit also offers opportunities for learners to focus on particular skills. Units are statements of standards for assessment and not programmes of learning and teaching. They can be delivered in a number of ways.

Analysing Media Content (National 5)
The purpose of this Unit is to develop the skills to analyse media content. This Unit provides learners with the opportunity to develop knowledge and understanding of media contexts, roles and the key aspects of media literacy central to the detailed analysis of media content.

Creating Media Content (National 5)
The purpose of this Unit is to develop the skills to plan and create media content, and evaluate production processes. This Unit provides learners with the opportunity to develop knowledge and understanding of the key aspects of media literacy central to creating media content.

Both units are internally assessed.
Course Assessment
Structure

  • Component 1 — question paper 50 marks
  • Component 2 — assignment 50 marks
  • Total marks 100 marks

Structure and Coverage of the Course Assessment
The Course assessment will consist of two Components: a question paper and an assignment. The question paper will have one Section. The assignment will have two Sections.

Component 1 — Question Paper
The purpose of this question paper is to assess the learner’s ability to apply knowledge and understanding by analysing media content in context. This question paper will give learners an opportunity to demonstrate the following skills, knowledge and understanding:

  • Analysis of familiar media content in context.
  • Analysis of the role of media within society.
  • Applying knowledge and understanding of the key aspects of media literacy.
  • This question paper will have 50 marks (50% of the total mark).

This question paper has one Section.

Learners will answer questions on familiar media content. Marks will be awarded for the learner’s analysis of media content in context, the role of media, and applying knowledge and understanding of the relevant key aspects of media literacy.

Component 2 — Assignment
The purpose of the assignment is to assess the learner’s ability to apply the skills, knowledge and understanding acquired throughout the Course in a production of media content. Learners will carry out an assignment set by SQA, using a brief negotiated in centre.

This assignment will give learners an opportunity to demonstrate their skills, knowledge and understanding of production techniques in an assignment which:

  • Requires consideration of possibilities and problem solving in planning and production processes.
  • Requires application of knowledge and understanding of the relevant key aspects of media literacy.
  • Requires the learner to evaluate the impact of actual or likely constraints on media content.

The assignment will have 50 marks (50% of the total mark). This assignment has two Sections.

Section 1: Planning (25 marks)
In response to a negotiated brief, learners will research and plan media content, and consider the impact of actual or likely constraints.

Section 2: Development (25 marks)
Learners will make the planned media content and explain their use of media codes to create impact or convey connotations. Marks will be awarded for the learner’s ability to research and generate ideas appropriate to the brief, develop and justify media content choices and evaluate the impact of actual or likely constraints on the media content.

Both elements are externally assessed.
Conditions of Award: 

To gain the award of the Course, the learner must pass all of the Units as well as the Course assessment. Course assessment will provide the basis for grading attainment in the Course award.


Higher

Course structure: This Course is made up of two mandatory Units. The two Units, taken together, include the skills of analysing and creating media content. This Course provides the opportunity to integrate these skills, as analysis and creation are inextricably linked. This Course enables learners to communicate, be critical thinkers, develop cultural awareness, and be creative. The following summarises the skills, knowledge and understanding from the mandatory content of the Course:

  • Analysing and creating media content, as appropriate to purpose, audience and context.
  • Knowledge and understanding of the key aspects of media literacy, as appropriate to content.
  • Knowledge and understanding of the role of media within society.
  • Knowledge of contextual factors, constraints and freedoms that affect producers of media content.
  • A wide range of evaluation skills.

Media: Analysing Media Content (Higher)
The purpose of this Unit is to develop the skills to analyse media content. This Unit provides learners with the opportunity to develop knowledge and understanding of media contexts, roles and the key aspects of media literacy central to the detailed and complex analysis of media content.

Media: Creating Media Content (Higher)
The purpose of this Unit is to develop the skills to plan and create media content and evaluate production processes. This Unit provides learners with the opportunity to develop knowledge and understanding of the key aspects of media literacy central to creating media content.

These units are internally assessed
Course Assessment
Structure

  • Component 1 — question paper 50 marks
  • Component 2 — assignment 50 marks
  • Total marks 100 marks

Structure and Coverage of the Course Assessment
The Course assessment will consist of two Components: a question paper and an assignment. The question paper will have one Section. The assignment will have two Sections.

Component 1 — Question Paper
The purpose of this question paper is to assess the learner’s ability to apply knowledge and understanding by analysing media content in context.

This question paper has two sections: analysis and role of media.

This question paper will give learners an opportunity to demonstrate the following skills, knowledge and understanding:

  • Analysis of familiar media content in context.
  • Analysis of the role of media within society.
  • Applying knowledge and understanding of the key aspects of media literacy.
  • This question paper will have 50 marks (50% of the total mark).

Learners will answer questions on familiar media content. Marks will be awarded for the learner’s analysis of media content in context, the role of media, and applying knowledge and understanding of the relevant key aspects of media literacy.

Component 2 — Assignment
The purpose of the assignment is to assess the learner’s ability to apply the skills, knowledge and understanding acquired throughout the Course in a production of media content.
Learners will carry out an assignment set by SQA, using a brief negotiated in centre.
This assignment will give learners an opportunity to demonstrate their skills, knowledge and understanding of production techniques in an assignment which:

  • Requires consideration of possibilities and problem solving in planning and production processes.
  • Requires application of knowledge and understanding of the relevant key aspects of media literacy.
  • Requires the learner to evaluate the impact of actual or likely constraints on media content.

The assignment will have 50 marks (50% of the total mark). This assignment has two Sections.
Section 1: Planning (25 marks)
In response to a negotiated brief, learners will research and plan media content, and consider the impact of actual or likely constraints.
Section 2: Development (25 marks)
Learners will make the planned media content and explain their use of media codes to create impact or convey connotations. Marks will be awarded for the learner’s ability to research and generate ideas appropriate to the brief, develop and justify media content choices and evaluate the impact of actual or likely constraints on the media content.

Both elements are externally assessed.
Conditions of Award

To gain the award of the Course, the learner must pass all of the Units as well as the Course assessment. Course assessment will provide the basis for grading attainment in the Course award.


Careers

Why Pick Media Studies ?

The Media industry is quickly becoming one the key employment markets of the 21st century that is constantly developing. This is due to great innovations in technology, creativity, and advertising. While many industries have stalled in their growth due to the recession, the Media industry has continued to grow at a strong pace.

A qualification in Media Studies can help you kickstart an exciting career in one of the following areas:

  • Working in Business
  • Creative Industries
  • Journalism
  • Marketing
  • Filmmaking
  • Law
  • Publishing
  • Broadcasting
  • TV, Video, Multimedia
  • Media Research
  • Political Research or Speech-Writing
  • Cameraman
  • Floor Manager
  • Photography
  • Promotions Manager
  • Sound Technician
  • Costume Design
  • Musician
  • Production Assistant
  • Actor
  • Sports Commentator
  • Advertising Media Planner
  • Editor
  • Advertising Account Executive

Next Step - University and College Courses

Training:

BBC Scotland, Talent Pool, 40 Pacific Quay, Glasgow G51 1DA

  • Mr Townsley - Course Coordinator




Mis-en-scene Video Tutorial

Juxtaposition Video Tutorial